Mediapulse Takes Home Six ADDY Awards

Monday April 16, 2007

Mediapulse, Knoxville's oldest and most established web design studio, was honored for its website design and marketing approaches at the Knoxville Advertising Federation's ADDY awards. Mediapulse took home six ADDYs at this year's competition—a gold, three silver and two bronze awards, winning awards for the fifth year in a row.

Mediapulse earned the Gold ADDY in the Business-to-Business category for the Lewis Group Architects' website (www.lewisgroup.net ), and two Silver ADDYs in the Consumer category for the Barna Log Homes website (www.barnahomes.com) and New Condominium Guide website (www.newcondominiumguide.com). Mediapulse won one Bronze Citation of Excellence ADDY in the Flash-Based Consumer category for "Help Me Hildi" (www.helpmehildi.com), on the Hildi Santo Tomas DVD, and another in the Consumer category for the Pacific Pools, Latham Plastics website (www.pacificpools.com).

Also, Mediapulse worked in partnership with The Tombras Group on websites and an e-mail campaign that won Best of Interactive and three Gold ADDYs. The Best of Interactive and a Gold ADDY were presented for the Townsend Scrapbook Microsite (www.townsendscrapbook.com) for the Smoky Mountains Convention Center and Visitors Bureau. The Explore Townsend website (www.smokymountains.org) won a Gold ADDY in the Consumer category, and the E-mail Campaign won in the E-mail category. Both were created for the Smoky Mountains Convention Center and Visitors Bureau.

Mediapulse updated The Lewis Group website to showcase the building designs of one of East Tennessee's largest architectural firms, recognized as experts in the fields of healthcare and education. LGA's website also reflects the firm's extensive experience in corporate office buildings, retail, libraries and other institutional and civic facilities, showcasing the buildings in a wide horizontal format, according to Chris Kosman, Mediapulse Creative Director.

For Barna Log Homes, Mediapulse created DistributorWeb, a fully automated website solution for Barna distributors, helping Barna meet the challenge of creating and maintaining brand image and message consistency on more than 125 distributor. Models, floor plans and photos on the website help consumers envision the log home of their dreams.

Greater Washington Publishing, Inc., wanted to provide a thorough, organized and informative experience on its New Condominium Guide website, and Mediapulse provided the design and technical skills to help the company reach that goal. The only complete guide to every new condominium in the region, the site helps buyers find new condominiums in Maryland, Virginia, Washington, D.C., and the eastern shore.

Mediapulse designed a microsite to help designer Hildi Santo Tomás promote a DVD, "Help Me Hildi," that teaches her favorite paint techniques. The site offers paint tips from Hildi, who has earned a fervent following among viewers of TLC's hit design show, "Trading Places." Consumers also learn where to find the DVD, distributed through The Home Depot.

Recognizing that purchasing a pool is a big decision, Pacific Pools wanted Mediapulse to enhance its website with photo galleries and information to help consumers with that decision. Mediapulse added an array of design choices and pool planning tools inviting viewers to linger on the site as they explore pool building options.

"The Townsend Scrapbook Microsite, tied to The Tombras Group's Townsend campaign, allows people to visit Townsend through photos, play games, and print postcards. It's a memorable place to sit and play," Kosman said.

The Explore Townsend website, with visuals capturing the ambiance of the peaceful side of the Smokies, links visitors to tourism in Townsend. That site, the Townsend Scrapbook Microsite, and the e-mail campaign, sending seasonal e-mail blasts, were created with The Tombras Group for the Smoky Mountains Convention Center and Visitors Bureau.

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