SCOTT SPAID

President & CEO

Scott Spaid is an entrepreneur at his core and an effective leader who has navigated Mediapulse through growth and intense change since the birth of the Internet. Inventor of PulseTracker®, a groundbreaking real-time click-path analysis tool, Scott has a passion for leveraging the Internet to create brand awareness, measurable leads and, ultimately, sales.

As founder of Mediapulse, Scott has served as the CEO and President since the company began in 1995. Scott's duties include stewardship of the company's mission, core values, and strategic vision as well as overall business development and marketing.

Scott's experience includes founding two prior start-up companies, as well as four years management experience in publishing and print production. Over the course of his career, Scott has assisted Global 500 firms including Siemens and DENSO, as well as Fortune 500 companies including Eastman Chemical and ServiceMaster. This unique background enables him to combine traditional business skills with in-depth technical knowledge, a key combination in helping to solve his clients' Internet business challenges.

Scott is currently the Director of Technology for the Knoxville American Marketing Association.

Originally from Los Angeles, Scott is a graduate of Belmont University in Nashville, Tennessee where he earned a B.B.A. in Business Marketing.