New Homes Guide, a Washington Post subsidiary, was in need of a new home on the Internet. Mediapulse was not only hired build their new site, but to also rethink their revenue model—which up to then consisted of giving away advertising to print guide customers. The results? ROI was achieved before launch via pre-selling existing accounts and site traffic increased 25% within the first three months through page one placement on the major search engines.
The Solutions: Website architecture, design exploration, Flash production, search engine optimization, custom programming, secure hosting, and analytics.
The Buzz: Web Marketing Association Article